Creating Thank You Videos to Donors in Raiser’s Edge NXT

Video is a powerful way to communicate a message; thank-you messages are no exception. Video engages the viewer and creates a more memorable experience. In addition, it's a low-cost way to build relationships with your constituents by showing and telling them about the impact they make.

Thank-you videos don’t replace the receipt. The receipt is transactional, and you will continue to use it and send donor acknowledgment letters (or emails) to your constituents. This blog will discuss some Blackbaud Marketplace apps you can use to create Thank-You videos for your donors. 

Ways to Use Thank You Videos

You can use videos in various ways and at different times in the donation cycle. Here are just a few ideas:

1. Thank you for being a first-time donor

2. Thank you for being a recurring gift donor

3. Thank you for being a long-time donor to your organization

4. Thank you for making a planned gift

5. Campaign Celebration sharing a goal achievement

6. Project completion video showing donors the accomplishments their donations made possible.

7. A Year-End Thank You video celebrates the organization's accomplishments and how much donor donations help your organization. 

8. A thank you from a scholarship recipient or program beneficiary.

Blackbaud Marketplace Apps that connect with Raiser’s Edge NXT (RENXT)

ThankView

ThankView has direct integration with Blackbaud RENXT. Additionally, ThankView is a subscription service that charges annually (please check the Blackbaud Marketplace for current pricing).  ThankView makes sending and tracking personalized videos easy. You can use ThankView for donor thank you, solicitations, event invites/recaps, general updates, and more.  

ThankView has a similar campaign-style flow to email clients like Hubspot and Constant Contact but is centered around video and can increase your message impact. Robust metrics also provide the opportunity for profoundly personalized follow-ups in the future. 

Gratavid

Gratavid is an easy-to-use platform that allows you to create and send meaningful thank-you videos to your donors. It seamlessly integrates with RENXT and provides prompts to ensure a timely response. You can set up an automatic thank you video to be sent when a new donation is added in RENXT. Additionally, you can easily establish criteria and settings to filter tasks, such as sending a Gratavid video email, by using gift filters like first-time donors, lifetime giving, campaigns, packages, and more. 

You can use their video request feature to request videos from students, advocates, scholarship recipients, and program beneficiaries.  You can then share those videos with your donors via text and email.  In addition, you can automatically send data back into Blackbaud to maintain a clean record for your constituent. For example, sent Gratavids are marked as completed actions in Blackbaud’s RENXT, the constituent's replies will automatically save under notes, and any unsubscribes will automatically mark the constituent as "Do Not Email" in RENXT.

In conclusion, using thank-you videos is an excellent way to build relationships with your donors and show appreciation for their support. With the help of Blackbaud Marketplace apps like ThankView and Gratavid, creating and sending personalized thank-you videos has never been easier. By integrating these apps with Raiser’s Edge NXT, you can streamline your donor communication and maintain accurate records of your interactions. So why not try incorporating thank-you videos into your donor stewardship strategy and see the positive impact it can have on your organization?